Privacy Policies

Who is responsible for your data

Short answer: us. beta-hoy.co.uk owns and runs beta-hoy and the two apps, and we’re the ones the law holds responsible for what happens to your details. Company number 16650332, registered office at 3 Kingfisher Court, Uckfield, East Sussex, TN22 1QQ. Email [email protected] and stick “data protection” in the subject line. It gets picked out of the general support queue that way and lands with the person who actually deals with this stuff.

What we collect

Less than you might think, but more than nothing. Signing up means giving us your name, date of birth, address, an email, a mobile number and whatever password you pick. Then, at some point before your first withdrawal, we’ll need to see a photo of an ID document and something with your address on it, a bank statement or a council tax bill, that sort of thing. Occasionally we’ll also ask where the money you’re depositing has come from. That one isn’t personal; it’s a licence requirement and we ask everyone above a certain level. After that it’s mostly the stuff you’d expect a betting site to log: when you logged in, from which IP address, which phone or browser, plus every bet, every spin, every deposit and every withdrawal. Chat to support, or email them, and we keep that conversation on file as well.

Why we use it and on what basis

Honestly, most of it is just running the account. You place a bet, it settles, we pay you or we don’t, and none of that works without knowing who you are and where your balance sits. Lawyers call that “performance of a contract”. Then there’s the part we have no say over: confirming your age and identity, anti-money-laundering checks, keeping an eye on safer gambling signals, holding records for the regulator. Our licence says do it, so we do it. A third group, stopping fraud, keeping the site from being hacked, fixing things that are clearly broken, comes under what the rules call legitimate interests. And marketing sits on its own. We won’t email, text or push-notify you about offers unless you’ve ticked the box, and unticking it in your account settings takes about five seconds.

Safer gambling monitoring

This is the bit people tend to be surprised by, so it deserves a plain explanation. Every licensed UK operator has to look for signs that someone’s gambling might be getting out of hand. We do that by watching things like how often you deposit, how your deposits change over time, how long you stay logged in, that kind of pattern. If something stands out, one of the team might message you, we might put a limit on the account, or we might ask a couple of questions about whether the spending is comfortable for you. It isn’t a judgement and it isn’t optional for us. And it runs entirely on data that’s already on your account; we don’t go and fetch anything extra for it.

Who receives your data

A handful of companies, each for one specific job. The payment providers see what they need to move money in and out. The verification service compares your documents with official records and tells us yes or no. Game studios get anonymised session data, enough to run the game and, when there’s a network promotion on, to work out who’s won a prize; they don’t get your name. The Gambling Commission, HMRC, the police and the courts can require information from us and, when they do, we hand it over. GamStop gets what it needs to make a self-exclusion stick. That’s the list. Nobody buys your data from us, and nobody ever will while we’re running the place.

Where your data is held

On servers in the UK and the European Economic Area. One or two of our suppliers do some of their processing further afield, and for those we lean on the UK’s adequacy regulations or, where they don’t apply, the International Data Transfer Agreement. In practice it means the same rules follow your data out of the country.

How long we keep it

Longer than you’d probably like, and again not really up to us. Account and transaction records have to stay for at least five years after an account closes; that’s anti-money-laundering law plus our licence conditions. Your ID and address documents stay for the same five years. Support chats are a bit different and go after three. Marketing preferences just sit there until you change them. Everything else gets deleted once there’s no reason left to hold it, or we strip out anything that could point back to you and keep only the bare numbers.

Cookies

A few are unavoidable. Without them you’d be logged out every time you changed page and the site would forget your settings. The others are a choice. Analytics cookies show us which pages get used and which get ignored; marketing cookies tell us if an advert somewhere actually brought someone here. Both wait for your okay in the cookie banner before they do anything, and the cookie settings link in the footer lets you change that answer later, as many times as you want.

Your rights

You can ask to see everything we hold about you. You can ask us to fix anything that’s wrong. You can ask us to delete it, and we will, except for the records the law makes us keep, which we’ll explain if that applies. You can also ask us to stop or limit certain processing, and you can ask for a copy in a format you could take to another company. All of that goes to [email protected] and gets a reply within a month, usually faster. If you think we’ve handled something badly and we haven’t put it right, the Information Commissioner’s Office takes complaints at ico.org.uk.

Security

Connections are encrypted end to end. Inside the company, access depends on your job; someone in the trading team can’t open your ID documents, for instance. Card numbers aren’t stored on our systems at all, they’re handled by payment providers who are PCI DSS certified for exactly that. The part we can’t do for you: pick a password you don’t use anywhere else, keep it to yourself, and if you’ve logged in on a shared computer or a mate’s phone, log out again before you hand it back.

Changes to this policy

When something changes, a new supplier, a different way of processing, a change in the law, this page changes with it. We don’t send a notification for every edit, so it’s worth skimming it again every so often.