About Us
BetAhoy is a British sportsbook and online casino owned and operated by Bet Ahoy Ltd, company number 16650332, registered at 3 Kingfisher Court, Uckfield, East Sussex, TN22 1QQ.
Who we are
This is because we have a licence to operate remotely from the Gambling Commission under account number 100094, and this licence includes the betting and casino services offered at our site. Our business was established in 2026, meaning that we are among the most recently licensed operators in the country, and we feel that we should be assessed by how we conduct withdrawals on a Friday afternoon rather than our logo’s age.
Why we built it
The people behind beta-hoy.co.uk have spent years inside larger UK gambling businesses, and a few things bothered us along the way: promotions written to confuse, chat teams reading from scripts and cashiers that took a week to pay out.
So we started with the boring parts. Withdrawals in minutes where the bank allows it, promotion terms on a single page with the catches printed in the same size as the headline, and a support desk staffed by people who can actually change something on your account.
What you will find here
And it starts at the Sportsbook where most of our focus has been placed: football with player markets and our Sub Switch tool, Best Odds Guaranteed on horse racing from 10am, free live streaming of horse racing and also tennis, basketball, esports, and virtuals.
The casino runs on the EveryMatrix platform with games from Pragmatic Play, Evolution, Hacksaw, Games Global, Blueprint, Red Tiger, Wazdan and Booming Games. Both products share one wallet and one login.
The Team
We are a company that is small by design. The trading department, customer support, finance, and compliance work in one office so that the support agent that answers your questions can simply walk over to the one that processes your withdrawal request.
James Thornton
12 years in UK bookmaking, with a strong sports specialism. James oversees all trading operations, ensuring our odds are sharp and our sportsbook markets are comprehensive.
Sarah Jenkins
Over a decade of support and payments experience. Sarah owns the entire customer journey at beta-hoy.co.uk, making sure withdrawals are lightning-fast and support is genuinely helpful.
Marcus Davies
Extensive regulatory background and full responsibility for licence conditions. Marcus ensures beta-hoy.co.uk operates safely, fairly, and transparently for all players.
Our commitments
Customer funds are held in separate accounts from company money, as our licence requires. Age is verified before a withdrawal is paid, without exception. We are integrated with GamStop, we offer deposit limits, loss limits, time-outs and self-exclusion from the account page, and we will close an account on request. Disputes we cannot settle ourselves go to IBAS, the independent adjudicator, at no cost to you.
Where we are going
Our payment list is shorter than we would like, with debit cards and Trustly only, and adding e-wallets is on the plan. Chat hours will extend as the team grows. We publish what changes on the Promotions page and on our social channels, and we read every complaint that reaches the escalation stage ourselves. beta-hoy.co.uk is a single brand: we do not operate sister sites, and any site claiming a connection to us that is not on beta-hoy.co.uk is unrelated to this company.
